Bush Heritage & Fansdonate have shared a journey dating back to 2018. From a single lead generation platform generating small volumes of leads and gifts, the solution has grown to combine advocacy platforms, education and awareness solutions, crisis response and donor retargeting. The standard Fansdonate three-step solution is augmented by sophisticated digital donor targetting resulting in market-leading results. These include:
Over 60,000 digital leads
A combined conversion rate above 10% on contactable leads
A digital RG Cost per acquisition in line with Face to Face fundraising outcomes
A retention rate above 80% at the 12-month mark
In 2020 the team will continue to innovate with digital acquisition combining our knowledge of advocacy, engagement and influence to deliver long term donor value.
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