Royal Flying Doctor Service Victoria has consistently been named Australia’s Most Reputable Charity. Fansdonate was tasked with developing an innovative lead generation to their regular giving program, to help compliment their existing face-to-face campaign.
Combining advocacy and education, Fansdonate launched the Outback Survival Quiz in November to a stunning reception.
Reach of 3,000,000
94,000 individual post engagements
Resulting in 9,000 leads acquired in under four weeks with a $29 average gift and a calling conversion above 9%
The key to all Fansdonate programs is audience engagement across multiple touchpoints in order to develop trust, advocacy and influence. With these elements in place tangible outcomes in the form of data, single and regular gifts quickly follow.
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