Barnardos Australia is a leading non-government child protection charity in Australia. With a complex history working in an under-supported sector, Barnardos sought Fansdonate’s experience as a quality lead generator with the capacity to enhance digital acquisition, deliver and retarget small gifts, and strengthen proponents through social engagement. Fansdonate’s three-step fundraising program has exceeded expectations while tackling two of Australia’s least understood issues.
By approaching the topics of both child abuse and the impact of methamphetamine use on families in a way the both educated and stressed the need for tangible action, these fearless initiatives created national conversations on their respective issues, reaching over 1,750,000 Australians.
In the new year, the Barnardos-Fansdonate relationship will prioritise retargeting for digital gifts whilst effectively transitioning dormant donors back into the engagement journey.